ARCHITECTURE IN HELSINKI: NOW + 4EVA (2014)
1) In The Future; 2) When You
Walk In The Room; 3) I Might Survive; 4) Dream A Little Crazy; 5) (Boom) 4EVA;
6) U Tell Me; 7) Echo; 8) Born To Convince You; 9) 2 Time; 10) April; 11)
Before Tomorrow.
Okay, even I have to admit that the idea of
crossing indie twee-pop with Justin Bieber and Selena Gomez sounds «totally
batshit crazy» rather than «disgustingly commercial». But, in fact, this is
exactly what Architecture In Helsinki goes after on their fifth album. Almost any of its songs could have been
released by any of today's electropopping teen idols — the idea here being something
like, «say, what will happen if we take that glossy dance stuff and deconstruct
it a bit, with fewer effects and overdubs, maybe even an occasional touch of
lo-fi?..»
Consequently, guitars and non-electronic
instruments are almost completely left out of the picture (with but one or two
exceptions that I will touch upon later), but the vocal melodies are improved
upon — at the risk of losing it, I'd say that the record probably has a higher
percentage of catchy chorus hooks than any previous release by the band.
However, it is way too late for this circumstance to be of much help: these
songs are catchy in a «Britney» manner, i. e. silly, vapid hooks devoid of
humor, intelligence, or human emotion. On my third listen, I was already
distinctively getting the feeling of sitting in a sanitized playground designed
for little robot kids. If that was the band's intention, they succeeded
admirably, but then this is one of those cases where «total adequacy of intent
to realization» does not even begin to equal «good music».
Only two of the songs sound like they have
anything to do with organic flesh and blood. ʽDream A Little Crazyʼ is an
amusing party-oriented «drinking song», melodically a variation on ʽLouie
Louieʼ (!) but successfully adding a carnivalesque touch to it. And the closing
number ʽBefore Tomorrowʼ is a throwback to the 1970s funk-pop / disco scene
that actually features ringing funky guitar riffs, a few lively brass parts,
and a credible romantic-optimistic atmosphere that may suck you in without
causing any permanent brain damage.
Everything else is... well... synthesizers,
drum machines, digital soul distilled to the most primitive algorithms, and
even Autotune-a-plenty. Everything in «homebrewn» indie mode, but that really don't make it «intertextual»,
«ironic», or «allegoric» unless you are a big, big friend of these guys and feel
yourself obliged to come up with some sort of complex justification. ʽAprilʼ is
easily one of the worst songs I have ever had the mispleasure of listening to
for reviewing purposes — at least on their regular material they do not
usually go beyond silly hopping, but this here is a faux-ecstatic autotuned
electro-ballad. If it is supposed to be a parody
on faux-ecstatic autotuned electro-ballads, they forgot to tell. Sounds pretty
sincere to me, even coming from a band still named «Architecture In Helsinki».
In short, this is just one more example — but
this time, one of the most obvious and outrageous — of «Eighties' nostalgia»
laid on thick on the already relatively barren musical scene of the 2010s. At
least when this kind of crappy dance-pop was made in the Eighties, it was
celebrating fresh breakthroughs in technology, production, and cultural style:
hicky, vapid, silly, but «progressive» in their own way. But nostalgizing for
idiocy? No thank you. Thumbs down. This is simply not fun any more,
no matter how much they pretend to be having it.
Check "Now + 4EVA" (CD) on Amazon
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