BRITNEY SPEARS: BRITNEY (2001)
1) I'm A Slave 4 U; 2)
Overprotected; 3) Lonely; 4) I'm Not A Girl, Not Yet A Woman; 5) Boys; 6)
Anticipating; 7) I Love Rock'n'Roll; 8) Cinderella; 9) Let Me Be; 10) Bombastic
Love; 11) That's Where You Take Me; 12) When I Found You; 13) What It's Like To
Be Me.
Presumably, the commercial success of Britney's
first two albums swooshed past the breaking point — that point where, upon
having dutily supplied a legion of teens with sweet fodder, she could be dumped
by the industry altogether. The legions were still hot for more Britney — but
also, the legions were growing up, and so, much like Harry Potter, Britney had
to grow up along with her legions. So it was decided — meticulously planned and
executed, too — that the third album would be... well, since we all know that
«Artists» are supposed to have «Transitional Albums» that gradually bring them
to their «Mature Stage», that was exactly what the third album was supposed to
be. (Never mind that real artists rarely,
if ever, calculate their records as «transitional» — they just come out that
way naturally — but who are we kiddin' here).
If there is a more blatant way to emphasize
this «transition» than naming one of the album's key tracks ʽI'm Not A Girl,
Not Yet A Womanʼ, I'd like to hear it, but it seems like Max Martin had all
potential competition beat on that one. Even more important is the fact that
throughout, the focus is altogether on «Me, The
Real Britney». Defending her «freedom» on ʽLet Me Beʼ, asserting her
independent personality on ʽWhat It's Like To Be Meʼ, complaining about being
way too ʽOverprotectedʼ, and peeking at us with a slightly scared (or was that
«stoned»?) Mowgli-type look from the sleeve photo — yep, that's «Britney», all
right: the girl who just got told by Justin Timberlake what it's like to be
her. Did you ever realize that it is usually the media-baked glitzy shallow
stars who like to extol their «independence» and «not-like-everybody-else-ness»
and «let-me-live-my-own-life-ness», usually over the blandest melodies and
arrangements ever, rather than the ones who are truly independent? You most
probably did — and you most probably understand why that is so.
However, to achieve the official status of
«transitional», the album must not concentrate entirely on pseudo-confession
and mock-introspection. In terms of sheer covered ground, Britney is her most mish-mashy, variegated album ever. For one
thing, individuality and maturity be damned, there is still a lot of the «old»
bubblegummy Britney, still polishing her whitebread dance-pop moves on
ʽBombastic Loveʼ and ʽCinderellaʼ, or cooing away little-princess romantic
ballads (ʽWhen I Found Youʼ; the techno-spiced, but just as sickeningly sweet ʽThat's
Where You Take Meʼ — high up in the skies, silly, whatever did you think? Wait for just a couple more years,
we'll get there eventually).
For another thing, there is a brief, thoroughly
and healthily failed attempt at dressing her up like a rough'n'tough rock star,
with probably the most banal choice
that could be made — Joan Jett's (actually, Alan Merrill's, but who cares these
days?..) ʽI Love Rock'n'Rollʼ. Since there has never, ever been any additional evidence to the fact that Britney does, in
fact, love rock'n'roll, not even her Oh So Cool "hey, is this thing
on?" at the beginning manages to justify this next gaffe — granted, not nearly
as face-palmish as the fiasco of ʽSatisfactionʼ, but only because, unlike the
latter, ʽI Love Rock'n'Rollʼ was never a very good song in the first place.
Much better is the lead-off single from the album:
ʽI'm A Slave 4 Uʼ, written and produced by The Neptunes, is probably one of the
decade's better mainstream R&B dance numbers (not that I'm really an
expert!), if only because its main hooks have nothing to do with mainstream
R&B, but are based on an odd combination of boing-boing-ing electronic
percussion with almost psychedelic vocalization (the "I'm a slaaaaaaaave
for you..." bit, not the "get it get it get it" bit, which I
originally mistook for "kitty kitty kitty", and it was way more fun).
This is Britney dipping her toes into the seductive world of syncopation,
sampling, and sex-tease, and it succeeds far better than dipping the same toes
into bombastic riff-rock — except that ʽI'm A Slave 4 Uʼ is completely «de-personalized»
and could have been recorded by just about anyone.
But no, this is the first and last time you are
going to hear me complain about how «there's not enough Britney in this song»,
because the last time we really heard «the real Britney» was on ʽDear Diaryʼ,
and it is not quite clear why anyone should ever want to hear more of «the real
Britney» — thank goodness we now have all those tons of makeup on top, which is
really the only reason to give a quick listen to these records in the first
place. Problem is, on Britney that
makeup is still laid on too thin — remember, we are supposed to be in
transition here, not girls, not yet women. ʽI'm A Slave 4 Uʼ and, to a much
lesser extent, ʽBoysʼ feature respectable production jobs — the rest of the N'Sync-ish
dance numbers sink through the floorboards as usual. Plus, more trouble looms
on the horizon as we see the first elements of auto-tuning on a couple of
tracks, squeezing out the last irreplaceable element of Britney's — her sexy
rasp — but, for the most part, fans of her limited, but not un-cute, vocal cords
will still find plenty here.
Altogether, forgetting about the individual
imaginativeness of ʽ Slaveʼ for a moment, Britney's
«transition-ality» was realized rather poorly — the album lacks both the
super-glamor-gloss of ensuing releases and
the Lolita-style pesky perverted oh-so-guilty pleasure aura of the bubblegum
teen-pop stuff. For the most part, this is bad, utterly sterile music as usual,
but now it even sort of lacks the most basic sense of purpose, and in a way,
this is the most «boring» album released under the name of B.S. up to date. In
fact, I'd rather go and vomit one more time to ʽDear Diaryʼ than have to sit
through this no-spine-whatsoever Justin Timberlake duet. On second thought, I just
realized that I don't have to do either
of these things — see, life isn't so bad after all.
Check "Britney" (MP3) on Amazon
Kudo's to Britney's team (she herself does her best) for adding sterility to the generic hardrock song I love Rock'n'roll.
ReplyDeleteDefinitely the so-called "transitional" album in terms of message, but who listens to Britney for the message? I'm here for catchy music and I think songs like 'Overprotected' and 'Anticipating' is as closest to catchy as you can get from a Mickey Mouse Club-era Britney.
ReplyDeleteI think this album is a misguided attempt at maturity, though, because the only logical and natural 'maturation' for a Lolita kitten is to become a professional sexpot, which she does pretty well here at 'Slave'. And she'll soon replicate this effort, along with the distinctive production, into her next two albums to critical acclaim (although for me, the attempts at those two albums are equally spread between the hits and misses... but when it does hit, it gives us stuff like 'Toxic' so I'm not exactly complaining).
The Neptunes, Timbaland, and Danja are probably the Holy Trinity of modern R&B producers; so I think your description about 'Slave' as the better R&B songs wouldn't be too far off from reality. These producers have their own styles, and experiment to find new sounds every now and then. Sometimes to 'what the hell is going on?' results, but hey, that's a good sign that some producers out there are actually taking risks.
WTF with you George? Why you, talented writing guy reviewing (and more awful - listen) this crap? I reading you 10 years and really disappointment with this alphabetical bounds you cornered yourself.
ReplyDeleteI'm not going to listen to this album, but I watched the clip for I'm a slave 4u and it's so annoyingly pretentious. Marketed rebellion and managed mock-maturity are good words for it. Britney Spears, former child star, matures with her gullible audience by pretending to be a grown-up, sexually active woman - as a front for showcasing her in more sexy outfits.
ReplyDeleteI also watched Toxic and it's even worse because the music is catchy, so it sticks in your head more which is an undesirable outcome.
In any case, I think that modern music producers are usually more adequate marketing themselves to 12 year olds, since the emotional depth of their music reflects this. I think becoming 'mature' will then not work, because when your audience grows up they will become slightly more observant (not to give them too much credit) and then they'll rather listen to more hip genres such as metal or rap.