THE STROKES: IS THIS IT (2001)
1) Is This It; 2) The Modern Age; 3) Soma; 4)
Barely Legal; 5) Someday; 6) Alone, Together; 7) Last Nite; 8) Hard To Explain;
9) When It Started*; 10) New York City Cops; 11) Trying Your Luck; 12) Take It
Or Leave It.
General verdict: Well, a pretty fun album to sing along to when
youʼre feeling a tad rowdy... wait a minute, what do you REALLY mean by «the
stuff of which legends are made»?
When it comes to basic rockʼnʼroll narrative, I
do not like to make things too complicated, or go for trendy revisionist
perspectives — at the basic core of things, rockʼnʼroll was invented in the
mid-Fifties by a buch of black and white guys from Little Richard to Elvis, and
since then, it has been seriously shaken and stirred three times: the British Invasion
in the early Sixties saved it from going under, the punk/New Wave explosion in
the mid-Seventies brought it back in touch with the modern world, and the
grunge/alt-rock movement in the early Nineties cleansed it from the hedonistic
and futuristic excesses of the Eighties. There is certainly more to this
established narrative than meets the eye (for instance, it often comes hand in
hand with a professed hatred for progressive rock, which is ridiculous, or a
professed hatred for hair metal, which is adequate but still requires
exceptions) — but it does represent several distinct stages in the evolution of
rock music, which, according to this scenario, needs a sort of shake-up, «cleansing»
every 10-15 years or so to get back on its feet and continue kicking everybodyʼs
asses.
Is This
It, the debut album by the Strokes,
is very often held up as the main symbol for the next stage of this «cleansing»
— the record that, according to a commonly shared critical perspective, almost
singlehandedly (well, not really) re-established rock music as a powerful force
in the 21st century, and opened the floodgates of acceptance for a huge flock
of «neo-garage», «post-punk revival» and general indie-rock bands, ready to
retake the spotlight from whatever other genres it had been occupied by after
the grunge revolution had sagged and fizzled out — pop, electronica, boy bands,
hip hop, trip hop, whatever. In this twist of the narrative, the Strokes were essentially
the new Sex Pistols, their brethren such as the Hives and the Vines were the
new Ramones, Clash, and Jam, the upcoming post-punk revivalists like Interpol
were the new Joy Division, and the analogies go on ad infinitum.
And on a purely formal level, it is hard to
deny this perspective. All these bands found critical and commercial fame, and I
do remember the huge hype over Is This It very clearly, since this was
the first major «rock revival» to occur when I was already writing musical
reviews. I even went out and bought the album, slightly blushing at the cover —
such was the hype that I must have probably chosen it over completing my
collection of Eightiesʼ Bowie albums or something. But I also distinctly
remember my disappointment over the initial listen. It was like, «thatʼs supposed to be the latest rockʼnʼroll
revival? it sounds like a bunch of polite college boys doing a sanitized take
on the genre! Iggy Pop in his prime would have swallowed these guys alive!» And
the songs werenʼt all that interesting melodically, either. Still, at the time I
was not a major fan of classic punk rock, either, and did a bad job properly distinguishing
Nirvana from the hair metal bands it was supposed to replace, so who was I to
judge?
Now, fast forward to 2020. Rock music is in an
obvious state of decline (as, to be fair, are most other musical genres), and it
has now been almost twenty years since the last «cleansing», so it is fair to
ask the question — did the Strokes-initiated «cleansing» even happen in the
first place, or was it just a figment of critical imagination triggering a bit
of a popular delusion? And if it did happen after all, did it already contain
the seeds of the imminent downfall by being significantly different in nature
from all the previous «cleansings»?
Before tackling these philosophical issues,
though, let us first try to give a simpler answer to a simpler question — is Is This It a good album? Now that I am
able to give it another chance without the constant «saviours of rock!» buzz in
my ear, I would definitely say yes. Julian Casablancas, the bandʼs lead
vocalist and principal songwriter, has a good ear for melody, a good taste in lyrics,
and the same kind of nonchalant, humbly arrogant charisma that had been the key
resource of all bad boys of rockʼnʼroll from Mick to Iggy. I am not a big fan
of the production style chosen by Gordon Raphael, where Julianʼs vocals sound
as if they were processed through the same effects as Nick Valensiʼs and Albert
Hammondʼs guitars — thereʼs a subtly «electric» feel to them, subtracting from
the potential rawness of the sound that should be an obligatory part of any
true garage-like experience; however, this by no means deprives the songs of
their hooks, and you could certainly argue that making your lead vocals sound
like a third lead guitar is at least a bit of a novel approach to running
things.
Most importantly, though, the music is fun. The
bandʼs guitar players are no virtuosos, and their use of chords and modes is
quite traditional, but they are
honestly searching for cool ideas, rather than just believing in the raw power
of total minimalism. Check out something like ʽSomaʼ — one guitar in each
speaker, a simple Malcolm Young-ish riff in one, a slightly more complex ringing
pop melody in the other, both gradually gaining in intensity from verse to
chorus along with Julianʼs vocals which also cover the ground from
grinning-lazy to wolfish-angry. None of these ingredients is emotionally
awesome by itself, but the overall dynamics is captivating. Or take ʽBarely Legalʼ
— starts off as a fun, upbeat, totally derivative pop-rocker, only a tad slower
and softer than the average Ramones number; then, right after the first verse,
an entirely new riff is introduced that absolutely didnʼt need to be there, but
there it is, subtly changing the songʼs retro mood from Sixties to Seventies. Itʼs
all in these little touches that consistently prevent the music from becoming
repetitive and boring.
The bandʼs chief influences are usually in the
open: there can be no denying that ʽThe Modern Ageʼ is more like ʽWhat Would A Velvet
Underground Song Sound Like In The Modern Ageʼ — mostly like a Velvet Underground
song in the old age, given the 100% Lou Reed-like snarl of Julianʼs vocals and
the relentless one-chord punch of the main riff. Sometimes they are more subtle
— a song like ʽNew York City Copsʼ is nowadays mostly remembered for the provocative
chorus of "New York City cops, they ainʼt too smart" and the fact
that the song had to be replaced by a different one on the album in the wake of
9/11, but how about that "Ninaʼs in the bedroom, she said time to go
now..." bit which is delivered precisely like the "Judyʼs in the
bedroom, inventing situations" bit in Talking Headsʼ ʽFound A Jobʼ, just
at a faster tempo? Nevertheless, no single song here is a direct rip-off, with
the interlocking guitar and vocal melodies providing enough variations and
typically metamorphing at least once or twice within the confines of every song
— no mean feat, considering the strict adherence to the three minute length
format.
Ultimately, it all works as a fun, pleasant
listen. Energy, creativity, intelligence, charisma, pure gutsy entertainment,
itʼs all there, and, for what itʼs worth, Iʼd take the simple pleasures of Is This It over the pretentious
psychologisms of, say, Interpol anyday, just because the sheer musical care
going into these songs rubs off on me to a far greater extent than the
monotonous coldness of «post-punk revival». And also for what itʼs worth, Julian Casablancas is no better or worse
a rock lyricist than any of the less-fun-more-existentialism-oriented
indie-rock heroes of the 2000s — after all, the base ideology of Is This It is not so much raw, in-yer-face
dumb cock rock as it is a slightly glammified, decadent-hipster look at New York
Cityʼs social life, from which you, too, can draw as many existentialist
conclusions as you wish to. It is no coincidence that the sexy cover of the
album brings to mind the likes of Roxy Music — titillation with a touch of
cheap glammy chic.
But as for the large-scale, long-term
implications of Is This It... well,
this is where the story gets complicated. All the previous «rock revivals» were
characterized by two important features — they brought forth a completely new
type of sound (same chords, maybe, but very different sonic effects) and a new
type of socially relevant statement (yes, even the Ramones, who made a very
serious socially relevant statement by refusing to make any socially relevant
statements). Julian Casablancas and his merry band of white-collar New York
schoolboys do satisfy both of these criteria, but in a very different manner
from things past. Note that the sound of Is
This It is not in the least punkishly aggressive — compared to all their
idols, it is quite peaceful and poppy, just look at how the title track opens
the record on a note of slow, limp, mopey cuteness rather than a blast of raw
energy. In a way, itʼs like what the music of the Velvet Underground and the Stooges
and the Clash would sound if you took away most of that distortion, snarl,
overall fussiness, but preserved the base chord structures — a sanitized
approach.
In other words, roughly speaking, the main idea
of past rock revivals was — «letʼs take the music of our closest ancestors and
make it even more aggressive, snappy,
dangerous, disturbing!» The main idea of the Strokes revival is — «letʼs take
the most aggressive, snappy, and disturbing music of our closest ancestors and
make it less aggressive, snappy, and
disturbing»... and also more palatable for the tastes of the relatively
complacent, well-to-do, socially conscious and gentlemanly modern hipster (I
think the term was not yet in vogue around the time that Is This It was released, but we were getting there). In doing so, Casablancas
and Co. may have created their own
thing, indeed, but by becoming one of the leading acts in the rock revival
business they were unintentionally taking the wind out of rockʼs sails. The
main reason why I dislike the term «garage» (or, more accurately, «neo-garage
revival») applied to this record is that garage rock was 99% attitude, and
attitude — at least, the kind of attitude that is bound to piss off people — is
precisely the one thing that I find lacking on Is This It. A good rock record is supposed to make you want to
punch a hole in the wall, sooner or later; Is
This It makes me want to... want to... heck, it really doesnʼt make me want
to do anything, and thatʼs its biggest problem.
It is still one of those perfect records to
illustrate almost everything that was right and
wrong with rockʼnʼroll in the 2000s — definitely historically important in how
it shows that original ideas were used up, but subtle combinations of and
variations on unoriginal ideas were still possible; that the lines between rock
and pop were once again to be blurred, if not completely erased, opening
possibilities for new vibes but also potentially castrating rock of its power; that
the future of rockʼnʼroll was placed in the hands of polite and generally
pampered kids with good pedigrees, which raised its level of intelligence but
lowered its level of gut power. I might even go as far as to state that Is This It is the record that saved
rock music and killed it at the exact
same time, but perhaps this would be way too much of an honour for this little,
generally unassuming collection of pop-rock tunes whose authors probably had no
idea just how deeply — for a while, at least — it would become enshrined in
popular consciousness. What is really
quite telling is that, unlike the Velvet Underground, unlike the Stooges,
unlike the Clash, unlike Nirvana, unlike just about anybody who mattered in
those revolutions of the past, the Strokes were catastrophically unable to
repeat, let alone outdo the impact of their debut album in their subsequent
career — which, I guess, is sort of a trademark for most of the rock bands
relevant for the 2000s and beyond.