THE HOLLIES: BUTTERFLY (1967)
1) Dear Eloise; 2) Away Away
Away; 3) Maker; 4) Pegasus; 5) Would You Believe?; 6) Wishyouawish; 7)
Postcard; 8) Charlie And Fred; 9) Try It; 10) Elevated Observations?; 11) Step
Inside; 12) Butterfly.
The Hollies' second attempt at integrating into
the psychedelic age was far more convincing than their first one — but more
like, in retrospect. By the time the album came out, in late 1967, the world of
popular music had completed the revolution, and Butterfly was their first album since 1964 to not chart at all,
though, admittedly, this may have had more to do with the lack of a solid accompanying
single. It was preceded by ʽKing Midas In Reverseʼ, one of Graham Nash's most
ambitious compositions, very clearly influenced by The Beatles' work with
orchestration and, in a way, perhaps also back-influencing The Beatles
themselves (for instance, the use of cello here is very similar to ʽI Am The
Walrusʼ, though the latter song postdated ʽKing Midasʼ). However, despite the
complexity of the psychedelic arrangement, the chorus of the song is rather
bland and repetitive, essentially a one-liner, and certainly lacks the
incendiary capacity of their classic singles — somehow, in between the
psychedelic overtones and the elements of social critique, the song missed its
chance to become an anthem in either of the two styles.
Regardless, it did mark a brief period of
Nash's ascension as the primary creative force for The Hollies — an artistic
test of sorts, which he ultimately failed on the commercial level, but probably
not on the critical one. Later, as part of Crosby, Stills, & Nash, he would
be contented with the role of the «whimsical pop figure» among the three, but
in those Butterfly days, he was the
king of experimentation, bringing in baroque, Indian, and psychedelic
influences a-plenty; still in a rather whimsical manner, of course, but the «innocent
childishness» of the approach could be actually seen as reverse maturity in
1967, and he was certainly not alone in that (Donovan, anybody?). In any case,
compared to Evolution, this album
actually does represent a fairly strong pattern of evolution: catchier hooks and more ambitious and diverse
arrangements. By all means, this is the band's direct answer to Sgt. Pepper, something that they were
quite entitled to given their presence at the very same Abbey Road Studios, and
it never ever bothered me that the final result, quite predictably, could at
best pass for Sgt. Pepper's little
brother, enviously peering into the treasure-filled drawers of the elder
sibling. The little brother still has a good heart.
For all I know, all of the songs but two here
could be written by Graham — he takes exclusive credits for four songs and is
co-credited for another six. The only solo Clarke title is the lush
orchestrated power ballad ʽWould You Believe?ʼ, possibly an earlier outtake
(since, after all, the album Would You Believe came out almost two
years prior to this); meanwhile, the Hicks-written-and-sung kiddie lullaby
ʽPegasusʼ is even more trite than the worst of Graham's stuff, culminating in a
single-line chorus ("I'm Pegasus, the flying horse") that probably
would not make it past the Sesame Street filter — and is more fit for a garden
bunny than a flying horse, anyway. This is a strong contrast with the way it
used to be, when all the credits were equally distributed between the three
principal songwriters, indicative of the rift that had already begun to pull
them apart — but it does make me happy that it saved Nash the trouble of
sharing the credits for ʽPegasusʼ, one of the donwright silliest things in the
band's catalog.
But apart from the occasional Hicks blunder, Butterfly starts and ends equally
strong. ʽDear Eloiseʼ, in particular, is an excellent showcase of the band's
dual nature: the intro / outro section, delivered by Nash in a slow,
reflective, Paul Simonesque manner, surprisingly contrasts with the far more
traditionally upbeat, 100%-Hollies main body of the song, but the two sections
are masterfully seamed together in the form of a half-manipulative,
half-triumphant letter to an imaginary potential love interest. While this is
probably as far as they are capable of going in terms of compositional
complexity, the quantum jump from the trippy sonic-splitting "could be the
best thing that's happened to me" to the lively "writing a letter to
make you feel better" is, I think, one of the band's most exciting musical
moments on tape.
From there on, the sound is always pleasing,
almost always tasteful, and almost always humbly targeted at cautious
heart-warming rather than energetic jolting. The obligatory detour into the
world of sitars and coffee table mysticism (ʽMakerʼ) is really just a gentle,
monotonous folk ballad masquerading as an epiphany, but at least Nash handles
his fantasy worlds with less crudeness than Hicks, not being as eager to
mistake his audiences for 5-year old kids. ʽWishyouawishʼ is, stylistically,
the illegitimate offspring of Simon & Garfunkel's ʽ59th Street Bridge Songʼ
(there are even lyrical influences, from "I got no deeds to do, no
promises to keep" to "I got no cares in my mind, got no place to
go"), but with a barely detectable British musical twist to it, making it
a nice intellectual puzzle to compare the two.
And that's the way it works on the whole: Butterfly makes a series of light hops
between the trains of psychedelic temptation and British homely coziness — you
may be invited to ʽTry Itʼ (because "it's beautiful, seeing all the colors
of the rainbow"), and then, soon afterwards, to ʽStep Insideʼ so that
"we'll have tea and crumpets toasted by the fireside". ʽCharlie And
Fredʼ are a local ragman and his horse, living in a hovel (on the other side of
Penny Lane?), but both of them probably merge into cosmic soup whenever
"I'm so high up I touch the sky" (ʽElevated Observations?ʼ). The two
sides are hardly mutually exclusive, no more than a nice crumpet would be
incompatible with an LSD tablet; and since at the heart of this music they
preserve the usual strong sides of The Hollies — melodic hooks and powerhouse
vocal harmonies — there are very few causes for annoyance about inept
intrusions onto somebody else's turf.
I could, in fact, build up a pretty strong case
for Butterfly representing the peak
of Graham Nash's artistic potential. Later on, his collaboration with Crosby
and Stills challenged him to up the ante when it came to songwriting, leading
to elements of uncomfortable preachiness and insincere psychological depth,
when in fact the man was always at his best working in a «fluffy» environment —
without any offensive or condescending connotations. His control of Butterfly could signify a new beginning
for The Hollies, where they could retain their mastery of old school harmony-based
pop hooks while at the same time combining them with new musical ideas and
imbuing them with watered-down, but childishly seductive psychedelic or social
content. Unfortunately, this was not to be, and while the band's future story
would still have its moments of brilliance, they would never again make another
record of such quality. Thumbs up.