THE WHO: A QUICK ONE (1966)
1) Run Run Run; 2) Boris The
Spider; 3) I Need You; 4) Whiskey Man; 5) Heatwave; 6) Cobwebs And Strange; 7)
Don't Look Away; 8) See My Way; 9) So Sad About Us; 10) A Quick One, While He's
Away; 11*) Batman; 12*) Bucket T; 13*) Barbara Ann; 14*) Disguises; 15*)
Doctor, Doctor; 16*) I've Been Away; 17*) In The City; 18*) Happy Jack
(acoustic version); 19*) Man With Money; 20*) My Generation / Land Of Hope And
Glory.
The Who's second attempt at staking a solid
claim on the LP market ended up even less convincing than the first. While
they did secure some personal and (questionably) financial freedom by cutting
ties with Shel Talmy and negotiating a new contract with the aid of the Kit
Lambert / Chris Stamp managing team, this happened under an extremely bizarre
condition — namely, that each member of the band should contribute to the
songwriting on an equal level. Apparently, Lambert thought of this as a
financially beneficial strategy, and it may have put a bit of good money in the
individual pockets of the four band members at the time; but in the long run,
it only made sure that A Quick One
would remain of The Who's most inconsistent (and, in spots, even embarrassing)
albums, at least in the Keith Moon era.
Do not get me wrong: it is still a fine LP, and
the goofiness of the concept adds a certain naïve charm to the experience as a
whole, one that you will never find on later, Townshend-dominated packages. And
the approach did result in at least one excellent consequence — it stimulated
John Entwistle into beginning to write songs and establishing a unique style
that would later be explored in depth both on The Who's and his own solo
records. On the other hand, forcing Daltrey and Moon to write songs was the
clear equivalent of making a legless person climb a pine tree: while listening
to ʽI Need Youʼ and ʽSee My Wayʼ, I do not so much hear actual music as feel
the sharp nervous pain experienced by both when trying to put this stuff
together. And, even worse, the process seems to rub off on Townshend, since he
was definitely not contributing his
best efforts to the LP, either, mostly saving them up for several great
singles.
On the whole, the album ended up surprisingly
lighter and poppier in tone than My
Generation. Throughout, there is not a single «monster noise» track like
ʽThe Oxʼ, or even a properly noisy coda or mid-section — Pete still uses plenty
of power chords, fuzz, and feedback, but only as extra melodic elements rather
than chaos generators. There is, in fact, only one properly aggressive and
abrasive song — the album opener ʽRun Run Runʼ, whose somber stomp is slightly
reminiscent of ʽMy Generationʼ, but whose message is more akin to The Beatles'
ʽRun For Your Lifeʼ, albeit wrapped in slightly more intricate wording
("your horseshoe's rusty and your mirror's cracked / you walk under
ladders, then you walk right back" is Lennon's syntax crossed with Dylan's
lexicon). As a sidenote, the song has nothing to do with The Velvet
Underground's ʽRun Run Runʼ, but both tunes do share the grim one-string vamp
structure that, perhaps, simply brings on inevitable associations with
run-run-running. And it is fun, but it ain't ʽMy Generationʼ.
Pete is being even more lightweight on ʽDon't
Look Awayʼ, a rare excourse into folk-rock, if not country-rock, for him
(another subconscious nod to Rubber Soul,
perhaps?) — a catchy, but fairly throwaway tune on the whole; and ʽSo Sad About
Usʼ, the album's only acknowledged Townshend semi-classic, seems to be a little
too worshipful of The Kinks (in their pre-Face
To Face songwriting stage) — to be honest, I have never been much of a fan
of this tune, just because it feels strained and suppressed to the kind of
simplistic pop formula that Townshend had already outgrown at this point. (Odd
enough, this is a rare case where I prefer the cover versions: both The Jam and
The Breeders did slightly sped-up, tightened-up covers on which they sound more
dedicated to the material than Pete and Roger seem to be on the original).
Plus, the bridge section of the song really sucks — seems like they threw
together the key change and the clumsy lyrical skeleton in about thirty
seconds, and the line "you can't switch off my loving like you can't
switch off the sun" is mega-corny for Pete even in 1966. It is allegedly
Paul Weller's favorite Who song, though, so what do I know? So bad about us!
In any case, in the Great Inter-Who Songwriting
Competition of 1966, Pete Townshend is only awarded second place after the
silent John "Ox" Entwistle. Introduction of dark humor and creepy
absurdity into pop music had only just begun, and luckily, John was just the
kind of guy to whom the perspective of writing a simple (or even a complex)
love song did not really appeal as much as the perspective of writing one song
about a spooky spider and another one about delirium tremens. His spiritual
predecessors in this whacky business include Screamin' Jay Hawkins and Bobby
ʽBorisʼ Pickett, but John's big advantage was being a professional and
innovative bass player, which sort of made him the obvious choice for the
band's mascot-of-macabre — plus, he had a poker face attitude, and nothing
could be more helpful when singing about ʽBoris The Spiderʼ. Of course, ʽBorisʼ
is essentially a spooky kid song, but that does not prevent it from being innovative
in the bass department — John's rumbling, sinister descending riff is another
small step in rock's evolution toward heavy metal. In addition, ʽBorisʼ gives
us Entwistle's full range, from the falsetto of "creepy crawly, creepy
crawly" to the pharyngeal depths of "Boris the spider, Boris the
spider!", so throw in a bit of amazing showmanship as well.
Next to the ubiquitous ʽBorisʼ, which went on
to become a stage favorite (hundreds of imaginary spiders named Boris were
fictitiously hunted, maimed, and trampled on stage over the years), ʽWhisky
Manʼ remained practically forgotten, because it is a comparatively quiet little
pop song, yet it also has its share of fun and sorrow, and, most importantly,
introduces the French horn as a secondary favorite instrument for Entwistle —
he may have never learned to play it in as virtuoso a manner as he played the
bass, but he had a knack, from the very start, to extract impressive melodic
content from it. You can already hear faint echoes of Tommy's overture in his slightly «Eastern
raga-meets-Siegfried»-style horn lines, which end up to be one of the artsiest
flourishes on the entire album. As to the lyrical content of the song, I would
not take it too seriously: in 1966, the band's problems with alcohol were not that great yet, so ʽWhisky Manʼ is more
of a darkly humorous tidbit in good old British style than a truly
autobiographical representation. It would
go on to become autobiographical for at least two members of the band, though.
Next to the somewhat slacking Pete and the
unexpectedly enthusiastic and original John, the less said about the contributions
of Moon and Daltrey, the better. At least Roger had the good sense to restrict
himself to one composition: ʽSee My Wayʼ is a very poor attempt to write something
in the semi-meditative style of The Beatles circa 1965-66, and would end up
being one of only two songs he'd ever written for The Who completely on his
own. Moon's ʽI Need Youʼ is even worse, although that one is at least curious
for its novel character — Keith actually trying his hand at a sentimental love
song? during a short break in between stuffing cherry bombs in toilets, no
doubt. He must be complimented on diligently trying to go for a verse, bridge,
and chorus structure with a powerful build-up, but ultimately the powerful
build-up remains squarely dependent on his drumming force rather than the
song's melody. Much more Keith-like is ʽCobwebs And Strangeʼ, a
drunken-elephant circus romp that is best taken with the accompanying video
(fortunately preserved in its entirety in The
Kids Are Alright) — an accurate enough illustration of Keith's friendly
destructive force, but little else.
So far, we have seen some boring and some
fairly successful entertainment value in A
Quick One (including, among other things, a mighty fine cover of Martha
& The Vandellas' ʽHeatwaveʼ, with surprisingly effective and tuneful
falsetto harmonies that totally rival the original), but not a lot of
substance. That substance might theoretically be expected from seeing a
nine-minute track round out the second side of the album — but while ʽA Quick
One While He's Awayʼ may have been a musically and lyrically groundbreaking
composition for 1966, time has not been very kind to it: its multi-section
structure became routine in the wake of the art-/prog-rock explosion, and its
storyline — the silly tale of a housewife seducted by an «engine driver» — may
have been somewhat titillating in the still somewhat innocent 1966, but today
the story is not even very funny, just a bit of bad, clumsy comedy.
That said, from the purely musical side ʽA
Quick Oneʼ is a daring and entertaining creation, although, like so many other
Who songs, it truly came to life on stage — arguably the finest version I have
heard to this day is their performance in The
Rolling Stones Rock'n'Roll Circus, where the overall environment was
perfect for a bit of dazzling vaudeville, and The Who turned up the amps,
tightened up the riffs, and gave the show of a lifetime (better, I think, than
on the Live At Leeds version, where
the song was played more like an obligatory prelude to Tommy and was ever so slightly sloppier). Still, even on the studio
version the creativity is admirable: all the different sections are played in
different styles, from pure pop to a bit of ska to a bit of Roy Rogers-style
country-western (the "soon be home" section) to the grand finale
where, unable to hire themselves a chamber orchestra for better effect, they
ended up singing "cello cello cello" instead, and whose "you are
forgiven" section is like Beethoven for pop toddlers.
Not that Who fans expected anything like that
at the time, I think — and it is not so much the issue of a multi-part
nine-minute suite as is the ostentatiously pop nature of the album. In fact,
1966 marked an important stylistic split in The Who's creativity: with My Generation, they tried to bridge
their studio activities with their live shows, but starting with A Quick One, The Who live and The Who
in the studio would essentially be two different bands for the rest of their
lives, and especially for most of the
Sixties (it was not until Who's Next
that the bridge was brought back, and even then only tentatively). And A Quick One was almost shamelessly
poppy; but this actually reflected Townshend's changing attitudes toward pop
art, in whose lightness, humor, and relative freedom-from-conventions he saw —
at least, pretended to see — something approaching true progress at the time.
This conception would not reach its peak until late 1967, though; in 1966, The
Who still seemed too dazed and confused about their transformation from Shel
Talmy pet dogs into posh artsy trendsetters under Kit Lambert's creative
directorship.
Modern CD editions of the album come with a
slew of bonus tracks, yet end up omitting the classic string of 1966 singles
that pretty much obliterated anything on the album — ʽHappy Jackʼ (there is an
alternate acoustic take here, though), ʽSubstituteʼ, and ʽI'm A Boyʼ still have
to be purchased separately on hit compilations, such as the classic Meaty Beaty Big And Bouncy, or later
best-of packages. I do not think that it is a sound decision, but at least the
bonus section does a good job of collecting various B-sides and other rarities
that should never ever be forgotten (this is the goddamn Who in their liveliest
years we're talking about — every sound bite is priceless). In this particular
case, what we have is arguably the single best version of the ʽBatmanʼ theme
found on record (the theme is all about its thunderous bass line, and who'd
handle thunderous bass lines better than The Ox?); a couple of hilarious covers
from the early Sixties (ʽBucket Tʼ, with another endearing passage on that
French horn; ʽBarbara Annʼ, a particular favorite of Keith Moon's that The Who
perform with less pure vocal harmonies than The Beach Boys, but far more
kick-ass energy); and at least one perennial classic — Entwistle's ʽDoctor
Doctorʼ, which I honestly think is his single most underrated song in the
entire catalog. It's got all the pizzazz of ʽRun Run Runʼ (fast tempo, chugging
bassline, nasty feedback pops from Pete's guitar) plus some of the most
hilarious lyrics you ever get to hear in 1966, yet just as relevant for some
people (I'm sure we have all met characters like that in our life) these days.
Even the bonus tracks, though, are almost
universally jocular and sarcastic: the stuttering semi-psychedelic B-side
ʽDisguisesʼ is just about the only exception, and it seems to be trying a
little too hard to emulate the slow, lazy, hazy style of Beatles songs like ʽRainʼ
(at this point Pete would probably start throwing rocks at me, since he'd spent
a large part of 1966 trying to explain to fans and journalists that The Beatles
really weren't where it was at). But they are all fun, catchy songs, proving
that the pop idiom was not at all out of reach of The Who — in particular,
their attempts at adapting the style of The Beach Boys (ʽIn The Cityʼ) were
moderately successful, and with three capable and one tone-deaf (Keith) singers
in the band, they achieved impressive success in the art of multi-part vocal
harmonies, far more than could generally be expected of a band that seemed to
place loudness, noise, and reckless experimentation before everything else at
the start of their career.
So what would be the final verdict? From a
purely «objective» stance, A Quick One
should be considered a failure — too much pop, too many strange contributions
from invalid songwriters, and a nine-minute mini-rock opera that turned out to
be just a dress rehearsal for much more ambitious and profound things to come.
I do not think that many will disagree with the obvious: in the big creative
album race of 1966, The Who lost to the other biggies (Beatles, Stones, Kinks,
Beach Boys, Dylan, etc.) fair and square. Yet the band's talents, multiplied by
the overall magic of the year 1966, still ensure that A Quick One is a fun listen — the most lightweight The Who ever
got, but for some people, this might actually be preferable to the
«heavyweight» Who of Tommy and
particularly the post-1970 period. Subtract one or two really weak songs, throw
in the hilarious bunch of bonus tracks (even a bizarre take on ʽMy Generationʼ
that segues into a quaky-wobbly ʽLand Of Hope And Gloryʼ), and you are set for
a fun roller coaster ride populated with spiders named Boris, engine drivers
named Ivor, whiskey men, cobwebs, and strange. No matter how serious life is,
there should always be a moment left for a quick one, and the album is such an
important link in The Who's evolution anyway that thumbs up are still guaranteed.