THE CARS: HEARTBEAT CITY (1984)
1) Hello Again; 2) Looking For
Love; 3) Magic; 4) Drive; 5) Stranger Eyes; 6) You Might Think; 7) It's Not The
Night; 8) Why Can't I Have You; 9) I Refuse; 10) Heartbeat City.
I must say, it still feels good to be so
completely free of Eighties nostalgia that it is possible to openly state — Heartbeat City sucks from start to
finish, despite being such an immaculately crafted product. I can enjoy some of
the individual songs, and I can sometimes find things of deeper value behind
the superficial pop gloss, but on a general, simplified scale Heartbeat City is a musical disaster.
All of the Cars' records have «dated» to a certain extent, but none of them
more so than this collection of bright, shiny mid-Eighties pop nuggets,
fashioned so exclusively for the sake of commercial success and nothing else.
The band took a lengthy break after Shake It Up, during which Ocasek and
Hawkes released their first solo albums and also had themselves plenty of free
time to take a good look at the world's trending directions. Two trends that
seemed obvious were: (a) «guitar bands are on their way out» with synth-pop and
digital technology on the rise; (b) MTV power. Consequently, once they finally
got together for the next effort in mid-1983, enlisting Robert "Mutt"
Lange to produce the album (you can't go wrong with a producer who was able to
cover even AC/DC and Def Leppard in gold!) and relocating to London for the
sessions (European flavor!), the two most important things were — get rid of
most of the guitars in favor of synthesizers and electronic drums; and produce
as many videos as possible, most of which, it has to be admitted, were far more innovative and fun than the
songs they were supposed to accompany.
Oh sure, Heartbeat
City has plenty of hooks — cold, mechanical, robotic ones; not cold enough
to be Kraftwerk-icy and haunting, though, but simply cold enough to feel as
plastic and lifeless as the opening ghostly vocals that greet you with their
"hello... hello again". The entire track is a mix of several
different, but equally simplistic synth parts (the main eight-note synth riff
sounds like two robots vomiting in sync), toughened up with power metal guitar
chords in the chorus, and no amount of tragedy in Ocasek's voice can salvage
the garbage melody (which is garbage not because it is synth-pop, but because
it is bad synth-pop: where Depeche
Mode could tune their electronics to convey sadness, disillusionment, or even
horror, ʽHello Againʼ and its ilk just sound like repetitive beeps and bleeps).
Uptempo pop songs like ʽLooking For Loveʼ and
ʽYou Might Thinkʼ simply sound awful, and I would never accept arguments like
«well, The Cars sounded like everybody sounded back in 1978, and now they just
sound like everybody sounded in 1984 — what's the big deal?», because not everybody sounded like this in 1984, but
only everybody obsessed with capitalizing on the latest trends, and the latest
trends were «more synthesizers, less intelligence»: ʽYou Might Thinkʼ rides
almost entirely on one five-note keyboard sequence (once you've heard the first
two seconds of the song, believe me, you've heard pretty much everything), and
relates to ʽGood Times Rollʼ in about the same way in which a Britney Spears
«pop» song would relate to a Beatles one. Why the heck did it chart? Simple —
because of the video, which was one of the first videos to use computer
graphics, and combined computer effects with sleaziness to perfection. And
don't even get me started on ʽMagicʼ, with its three-chord power riff and
arena-rock chorus that sounds like very bad Boston. Was it really that hard to invest just a little more
time and energy in such a thing as composing?
Ultimately, I count two out of ten songs that
still have a magic touch to them after all these years. I should be hating
ʽDriveʼ as a synth-heavy adult contemporary ballad, deeply derivative from
10cc's ʽI'm Not In Loveʼ; truth is, I have always been enchanted by Orr's vocal
part — and the synth textures and ethereal overdubbed harmonies agree with it
very well. Unlike most of everything else here, this track actually has soul,
and plenty of psychologism: somehow, it just captures that «late night depression»
vibe to perfection, and if you're ever in need of a little seance of self-pity,
locked all alone in your room and stuff, ʽDriveʼ should be among the first
tracks on that mixtape. Alas, Orr never replicates that success — already on
his second ballad, ʽWhy Can't I Have Youʼ, he sounds plastic, manneristic, and
theatrical in comparison.
The only other track that redeems the record is
ʽHeartbeat Cityʼ itself (a.k.a. ʽJackiʼ on the original US edition of the
album). Uptempo and electronic like everything else, it is actually a deeply
melancholic ballad that takes the «fun side» of the album and turns it on its
head — the lyrics are somewhat enigmatic (nobody really knows who Jacki
actually is, and why is it that everything depends on her presence or absence),
but the feeling is quite unambiguous: one of being trapped, without hope of
escape or change, in «Heartbeat City». You can just think of it as a song of
lost love, or, like I like to do, you can expand it to include a bit of that
old Roxy Music-influenced melancholic decadence — looking for true feeling and
passion in a hedonistic-materialistic world ("there's a place for everyone
under Heartbeat City's golden sun", etc.). In any case, this is the only
track on the entire record where the looped synth pattern actually conveys emotion
and perfectly agrees with Ocasek's sorrowful vocal part.
It would be useless to give the album a thumbs
down — it has pretty much passed on to legend, and it will take yet another
wave of general disgust (this time, retrospective, which is much harder) for
generic Eighties production and commercialism to give it a proper spanking,
which a single negative rating could hardly hope to trigger. More importantly,
I find it hard to condemn an album which still contains occasional flashes of
inspiration and even genius: ʽDriveʼ and ʽHeartbeat Cityʼ are unimpeachable,
and show that The Cars certainly did not «run out of talent» by 1983 — they
just let themselves be sidetracked with the temptation of getting back on that
elusive cutting edge. But «great album»? Come on now, it's a frickin' sellout —
look the word up in encyclopaedias, and eventually you'll find a certain Peter
Phillips art piece illustrating it.